The intelligence layer for modern brokerages

See the market move before everyone else does.

Every Monday morning, the reports that matter — branded in your voice, delivered under your logo. The operating picture you should have had all along.

Five reports plus a Monday Morning Brief at 7am, built from your MLS feed. Set up in fourteen days.

Built inside Five Star Real Estate · 933 agents · 32 offices across Michigan & Florida
Sits alongside your stack. Built on RESO. Replaces nothing.
MLS MoxiWorks LoneWolf Skyslope Dotloop Google Workspace
The story · I

Imagine a world where your data works for you.

Not the other way around. Six scenes from a brokerage running on BrokerOS — five Monday reports plus the Morning Brief that surfaces them.

Scene 01 · Monday Morning Brief

You open your inbox Monday. Your week is already sorted.

Every Monday at 6:30am, every leader in your company gets a brief shaped to their role. The week's celebrations. The agents to call. The deals at risk. The market read. Each report linked one tap away.

No dashboards. No logins. No reports to run.

"I used to spend the first hour of every Monday trying to figure out what happened last week. Now I know before I sit down."
inbox · briefing@brokeros.ai
6:31 AM · Mon
Good morning, Paul. Here's your week.
BrokerOS Monday Brief · Broker edition Apr 20 · 2026
Three things worth your time before coffee. One celebration, one save, one opportunity.
People moment
Sarah Chen, three years today
Grand Rapids office. 47 closings this year, her best on record. A two-line note from you would land well.
Send note → See profile
Just capped
Tom Rivera hit cap at 9:47 PM
First cap of his career. Celebration workflow queued: Slack, text, social, cake.
Retention radar · 60-day line
Three agents now flagged
Jessica, Mark, and Derek. Production down, pipeline thin, CRM quiet. Drafts ready for review.
Scene 02 · Market Monday

Your agents get the market. In your voice.

Every Monday at 7 AM, every agent on your roster gets a market letter shaped to the zips they actually sell. Rate watch, inventory shifts, absorption changes, the three homes that resold above last year, and your take at the top.

The stats they need to sound smart on Monday morning calls. Already in their pocket. Sent under your logo.

"My agents used to open Zillow for talking points. Now they open our letter. Branded, beautiful, and better than anything a portal sends them."
Market Monday · Grand Rapids Metro
7:02 AM
The market this week, in one page.
BrokerOS Market · Agent edition Week of Apr 20 · 2026
Median price
$341K
▲ 3.2% WoW
Active listings
412
▲ 28 this week
Days on market
14
▼ 3 days
30-yr fixed
6.78%
▼ 11 bps
Zip-level heat · 12 weeks rolling
49503 and 49546 are warming fast
Absorption jumped 18% in both. Buyer urgency index at a six-month high. If your clients are on the fence, this is the week.
Paul's take · this week
"The rate dip is real. Use it."
Two of our top producers wrote their best weeks of 2026 last week. When rates slip a quarter point, your sideline buyers wake up. Call the ones who ghosted you in March. We have a script for you below.
Scene 03 · Brokerage Movement

You see the market move before everyone else does.

Every Monday, a one-page picture of who's gaining and who's bleeding across your markets. Which competitor just lost three agents. Which brand is consolidating. Which broker in your zip is quietly accumulating producers.

The competitive intelligence the franchise pages and the trade press will publish six weeks from now — landing in your inbox on Monday.

"We knew a competitor was unraveling six weeks before the trade press did. We hired two of their best in that window."
Brokerage Movement · Weekly
Mon 7:04 AM
Four brokerages moved meaningfully this week.
Net agent flow · last 7 days · your markets Week of Apr 20
Brokerage Market Net flow Trend (12w) Watch
Westbrook Realty Group Grand Rapids −7 High
eXp Realty West MI +12 Mid
Keller Williams GR North Grand Rapids −2 Low
RE/MAX of GR Grand Rapids −4 High
Why Westbrook, this week
Three of their top-20 left in the last 14 days
Two went to eXp, one to an independent. Their roster has been quietly soft for six weeks. Your recruiting watch list refreshed last night with five high-fit names from inside their roster.
Open recruit watch See the 12-week trend
Scene 04 · Retention Pulse

You solve the retention problem six weeks early.

Most brokers find out an agent is leaving the week they hand in their license. By then the recruiter has already won.

BrokerOS watches every agent's production curve, engagement signal, pay-plan fit, and market activity, and flags who's trending toward the door. With the draft message already written.

"We saved four agents last quarter who we didn't even realize were drifting. That paid for the whole product, twice."
Retention Pulse · Weekly
Apr 22
Three agents flagged this week
Composite at-risk score · updated hourly 3 of 214
Critical · 90-day silence
Jessica Park
Last closing Jan 28. Pipeline empty. CRM activity down 70% vs Q1. Recent MLS searches in competitor's zip.
91
days since close
Draft coffee invite See timeline
Warning · 60-day
Mark Stephens
Production down 58% YoY. Listing inventory dropped to zero last week. Attended 1 of last 6 office events.
Early signal
Derek Alves
Pipeline down 40%. Pay-plan fit mismatched since March. Easy save.
Scene 05 · Recruiting Watch List

You recruit with actual intelligence. Not LinkedIn guesses.

Type a zip code. Get every top producer there who isn't on your roster, ranked by production trajectory, plateau signals, common clients, and pay-plan fit against your comp structure.

Outreach drafts personalized to each one. The reason they're ready to move, in one line. Your recruiting pipeline just became a search bar.

"We made three hires last quarter we would never have identified. Two of them were already unhappy. We just knew first."
Recruit Intelligence · 49503 Grand Rapids
Live
18 producers in 49503 worth your attention
Ranked · 12-mo trajectory × plateau × fit Top 5 shown
Agent Brokerage Trajectory Vol 12mo Fit
Rachel Moreno Keller Williams $12.4M A+
Alex Thompson Coldwell Banker $6.1M A
Daniela Ortiz RE/MAX $5.8M A
Marcus Lee eXp $4.9M B+
Priya Shah Berkshire Hathaway $4.2M B+
Why Rachel, right now
Three compounding signals
1. Top 3 in her market. Plateaued under a team lead pulling 40% of her GCI.
2. Listed two former clients under her own name last quarter. Rebuilding her book.
3. Her office announced a commission split revision two weeks ago. Timing is rare.
Open outreach draft See her book of past clients Run fit against your roster
Scene 06 · Celebrations

Every moment is felt. Automatically.

An agent caps. A deal closes. A first-year rookie lists their first home. A ten-year anniversary hits the calendar. The system sees the event the second it happens, and the whole celebration, text, post, cake, voicemail from you, is drafted and waiting on your approval.

Culture stops being a thing you remember to do. It becomes infrastructure.

"Our best agents used to quietly have huge moments nobody clocked. Now the whole company knows within minutes."
Milestone · Live feed
2 min ago
Tom just closed his first deal.
Trigger · First Closing · auto-fired 11:42 AM Apr 22
You'll want to send something. We've already written most of it.
The moment
Tom Rivera · 4721 Oakwood Dr
$387,500 · Grand Rapids office · closed 11:42 AM today. Represented buyer. First of his career.
11:42The moment registers. First closing of Tom's career.
11:43First-Closing trigger fires, six pieces queued.
11:44Property photo pulled from MLS, social graphic generated.
11:45Personal text from you, drafted in your voice.
11:46Office post composed, mentor tagged.
11:47Cake scheduled for tomorrow 9 AM, delivery confirmed.
Ready on your approval
Six pieces, one tap to fire
Approve all Edit text Hold 24h Skip
Behind the reports · II

Two quiet utilities, always at hand.

The reports are the surface. These are the two things you reach for between Mondays — the lookup you keep in a tab, and the receipt for every report that ever left the building.

Tool · 01

Agent Lookup

Type any agent's name. Get their production trend, current contact info, and the trail of brokerages they've moved through — across every MLS feed you have access to.

The thing you used to ask a recruiter for, in two seconds, on your phone, in a meeting.

Tool · 02

Delivery History

Every report that ever left BrokerOS, on the record. Who got it, when it arrived, whether they opened it, and the exact version they read.

A clean ledger of your brokerage's weekly broadcast. Searchable. Auditable. Quietly indispensable.

Manifesto · III

For too long, the software running our industry has been built for the industry. Not for the people running it.

LoneWolf holds your transactions. MoxiWorks holds your CRM. Skyslope holds your compliance. Your MLS holds the market. Each a walled garden. Each guarding the data you already pay for, behind logins, broken filters, and UIs that look like 1999.

None of them talk to each other. None of them tell you what matters today. None of them have any incentive to get better. They already have your money.

Meanwhile, the actual work of running a brokerage happens in your head.

Or in a coordinator's head. Or in a spreadsheet nobody trusts. Or, most often, not at all. So the birthdays get missed. The retention calls happen after the resignation. The recruit you should have made gets hired by the brokerage down the street. The first-deal moment, the one that would have bought you a decade of loyalty, passes without a text.

The data was there. It was always there. Nothing unlocked it.

BrokerOS is the layer they never built. The one that connects everything, speaks plain English, and works for you. Read-only. No migration. No rip-and-replace. Beautiful enough to actually read.

This is your data. It's time to unlock it.
01 · Onboarding
14 days.

Full product, running on your data, with your offices, your regions, your agents. Not 14 weeks. Not 14 months.

02 · Data layer
Built on RESO.

The standardized data layer every modern MLS now publishes. The reason onboarding is two weeks instead of two quarters.

03 · No rip-and-replace
Keep all of it.

LoneWolf. Your CRM. Your CMA tool. Your sign company. We don't ask you to switch anything. We sit alongside.

The team · IV

Three operators. One product.

Paul Carlson
01 · Brokerage

Paul Carlson

President, Five Star Real Estate · 933 agents, 32 offices

Runs a 933-agent brokerage across 32 offices in Michigan and Florida. Owns the data pipelines and the brokerage anchor.

Scott Leese
02 · Go-to-market

Scott Leese

GTM advisor · 150+ companies, 0-to-$25M ARR playbook

Brings the sales motion. Has scaled multiple SaaS go-to-markets from zero to category position.

Jonathan Dawe
03 · Product

Jonathan Dawe

AI infrastructure · 20 years across PAR, Braze, Tackle, Main Street Hub

Twenty years shipping product across enterprise SaaS, from founding-team builds to NASDAQ-scale platforms.

The math

At $599 a month, the payback is one move.

1 agent saved

One retained agent doing $5M in volume covers the product for the next decade.

1 producer recruited

One recruited producer pays back the subscription in their first closing.

1 Monday call

One Monday recruit-watch call that wins beats six months of LinkedIn scrolling.

Who this is for

Independent brokerages who want their MLS data to compound.

Whether you run 30 agents or 1,000, BrokerOS turns the feed you already pay for into the intelligence layer the biggest franchises spend millions building.

Questions brokers ask

Five questions, answered.

How long does setup take? +

Fourteen days. We connect to your MLS via RESO Web API, ingest your roster from a single CSV, brand the templates in your voice, and ship the first Monday brief. No data migration, no IT involvement on your end, no consultants.

Do you read or write to my systems? +

Read-only. We pull from MLS and the systems you authorize. We never write back, never modify your transactions, never touch your CRM. We sit alongside your stack; we don't reach into it.

Who owns the data? +

You do. Your MLS data is yours under your board's license. Your roster and your reports are yours. We're a thin processing layer on top — nothing about your data leaves our environment, nothing gets sold, nothing gets used to train models.

What happens if I cancel? +

You keep every report we ever sent you. We turn off Monday delivery, delete our copy of your data, and you walk away with your archive. No exit fees, no exit interviews, no clawbacks.

How is this different from the reports my MLS already sends? +

Your MLS sends every broker the same boilerplate. Ours are written for your brokerage — branded in your voice, scoped to your zips, layered with your roster's production, and tuned to surface the moves that matter to you specifically. Same data, different reader.

Available now · V
Your weekly operating picture

Six reports. Two utilities. One Monday.

Monday Morning Brief. Market. Brokerage Movement. Retention Pulse. Recruiting Watch. Celebrations. Plus Agent Lookup and Delivery History, always at hand. Built on your MLS feed. Branded in your voice. Running on your data in fourteen days — no migration, no rip-and-replace.

Recruit Watch: every Monday, the top producers in your zips you should be having coffee with.

Sample · Monday 7:00 AM
Recruit Watch · 49503
Rachel Moreno$12.4M ▲
Daniela Ortiz$5.8M ▲
Alex Thompson$6.1M
Priya Shah$4.2M
Sample · Monday 7:00 AM
Retention Pulse
● Critical · Jessica Park · 91 days silent
● Warning · Mark Stephens · −58% YoY
● Early · Derek Alves · −40% pipeline
3 of 214 agents flagged · drafts ready
Sample · Monday 7:00 AM
Market Monday · GR Metro
Median price
$341K
Active listings
412
Days on market
14
30-yr fixed
6.78%
49503 and 49546 warming · absorption +18%
Pricing
$599/month
Brokerage flat. Cancel anytime.
No per-agent math. No setup fee. No annual contract. Locked in for the first 30 customers.
Start your week

First reports the following Monday at 7am.